Heart - it's what we are all about!

Promoting Academic Achievement through Character Development.

We carry out our mission and values through The NED Show, a character education program designed to help kids become champions at school and in life.


We believe students can accomplish amazing things - if they’re given positive motivation and specific directions that lead to success. The NED Show and its corresponding character building resources do exactly that by teaching kids three foundational stepping-stones: Never Give Up, Encourage Others, Do Your Best®. Our entire mission is based on a fundamental belief in children. It is the driving force behind everything we do here at All for KIDZ.


During the past two decades we’ve seen more than 25 million students in all 50 states, Canada, the UK, Australia and New Zealand. The White House has even invited us to perform for special events on 11 occasions. This year alone we’ll encourage more than 2.5 million kids.


Our passion is to create change in every kid who experiences our program and hears the NED message. We become your partner in improving test scores, bettering student behavior and most importantly bringing the champion out of every kid. Headquartered just north of Seattle, WA, our passionate staff of 60 includes 17 full time performers who live in major cities throughout the United States.


As a company we believe that if we can grow in the values listed to the right, our STAR truly will shine BRITE and make a significant difference. We truly hope you will enjoy our products and services. We look forward to serving your school and the kids of your community.



Bringing out the Champion in every kid since 1989


All for KIDZ donates NED messaged products to all parts of the globe. AFK has donated to many humanitarian projects outside of the US that use the NED items to help interact with children.


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