About Us

Heart—It's what AFK is all about.

Promoting Academic Achievement through Character Development.

We carry out our mission through The NED Show®, America’s Most Popular School Assembly, designed to help kids become champions at school and in life. We believe students can accomplish amazing things - if they’re given positive motivation and specific directions that lead to success. The NED Show does exactly that by teaching kids three foundational stepping-stones: Never Give Up, Encourage Others, Do Your Best®. Our entire mission is based on a fundamental belief in children. It is the driving force behind everything we do here at All for KIDZ.

During the past 21 years we’ve seen more than 23 million students in all 50 states, Canada, England, Australia and New Zealand. The White House has even invited us to perform for special events on 11 occasions. This year alone we’ll encourage more than 2.2 million kids.

Our passion is to create change in every kid who sees our show and hears the NED message. We become your partner in improving test scores, bettering student behavior and most importantly bringing the champion out of every kid. Headquartered just north of Seattle, WA, our passionate staff of 60 includes 22 full time performers who live in major cities throughout the United States.

As a company we believe that if we can grow in these combined values, our STAR truly will shine BRITE and make a significant difference. We truly hope you will enjoy our products and services. We look forward to serving your school and the kids of your community. 

Sincerely,

Bringing out the champion in every kid since 1989

Values

Our company's STAR BRITE™ values reflect our desire to partner with schools, parents and communities to make a dramatic difference in kids’ lives.

We strive to be:

• Servant Hearted 
• Team Oriented
• Avid About Life
• Relationship Builders

Then we add:

• Belief in kids
• Respect for all
• Ingenuity/creativity
• Together on stage
• Excellence